What does it really take to grow a pet care facility from the ground up?

How do you turn casual community engagement into a powerful marketing tool?

And why is understanding your brand the first step to building loyalty that lasts?

In this episode, Dom Hodgson chats with Bryan Kiefer, a former pet care facility manager turned industry expert at RunLoyal. Bryan shares the ‘in the trenches’ secrets about how he helped scale a small business into an award-winning operation, all while navigating the challenges of community engagement and tech adoption. He also dives into how client surveys uncovered surprising insights that helped him refine services and exceed client expectations -  making small tweaks that led to significant growth.

There’s also the latest instalment of dog news where Dom shares a fascinating new study that uncovers when dogs are officially considered “old” (spoiler alert: it’s not just about age).

Plus, hear from Kellie McEntire, an Enrich U scholar, as she shares her experience implementing the Pirate Month theme and reveals how it boosted both client engagement and staff morale in January. 

In this episode, you’ll discover:

Social Media That Works – How Bryan built a loyal fanbase using simple, consistent posts.

Survey Success – The right questions to ask for insights that drive new bookings.

Community Power – Turning local connections into business growth opportunities.

Enrichment Wins – How themed activities like Pirate Month keep clients engaged.

Tech That Scales – How RunLoyal’s features make upselling and peak pricing a breeze.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom reflects on the response from Sean Felty’s productivity episode and introduces this week’s show.[03:06] – Dog news: A study reveals when dogs are officially considered "old" based on breed.[09:13] – Bryan Kiefer shares his career journey from managing a pet facility to working with RunLoyal.[17:45] – The importance of branding and community engagement in growing a pet care facility.[19:33] – How simple surveys helped Bryan identify client needs and build trust within the community.[27:12] – Bryan’s transition to RunLoyal and how his experience shapes their tech development.[29:02] – Leveraging a branded app to increase upsells and improve client convenience.[32:18] – The benefits of dynamic pricing and how it drives client loyalty and early bookings.[37:47] – How Bryan’s first hand facility experience enhances RunLoyal’s offerings for pet businesses.[45:05] – Kelli McEntire shares her Pirate Month success story, boosting client engagement and staff morale.