In this episode of iGaming Daily, brought to you by Optimove, host Joe Streeter sits down with Adam Perfect, Head of Commercial at the Professional Darts Corporation (PDC), to explore the booming world of professional darts and its growing ties to the iGaming industry.

They dive into the success of the Premier League of Darts, the strategic role of betting brand partnerships, and how darts has evolved into a leading entertainment sport. Adam also shares insights on the marketing challenges of rising stars like Luke Littler, the impact of media rights and sponsorships, and the PDC's efforts around charitable initiatives.

To read more on today's topic, click on the following links:

- https://igamingexpert.com/features/betmgm-on-uk-sports-marketing-strategy/
- https://insidersport.com/2025/01/07/paddy-powers-big-180-campaign-2/

Host: Joe Streeter
Guest: Adam Perfect
Producer: Anaya McDonald
Editor: James Ross

iGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.

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