In this episode, Jordan breaks down exactly why it works. From full-bleed, image-driven emails that feel like window shopping to seamless category pages that reinforce continuity, UO shows how to connect inbox to onsite in a way that drives real platform revenue.

You’ll learn:

Why simple, image-first templates can outperform copy-heavy emails

How UO ties email campaigns to category pages for frictionless shopping

Smart discovery tactics like “shop by fit” and complete-the-look recs

What other brands can steal from UO’s approach to retention

#EmailMarketing #RetentionMarketing #EcommerceMarketing #UrbanOutfitters #DTC #DigitalMarketing #CustomerRetention #EmailDesign #EcommerceStrategy #MarketingPodcast #LifecycleMarketing #Klaviyo #Pilothouse #EmailStrategy #BrandBreakdown #MarketingTips

00:00:00 Introduction

00:01:00 Platform revenue & landing page continuity

00:04:00 Subject lines, frequency, preheader text

00:07:00 Sale emails & scalable templates

00:09:00 Full-bleed “window shopping” email design

00:24:00 Complete-the-look recs on PDPs

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast