The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers

Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic


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Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.

Time is always short, and overwhelm is understandable. So: 

  • How do you decide what type of content to create?
  • Is it OK to stick to one type of content?
  • Which content channels should you use, and how many?

This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown. 

Resources and links

  • Find out about Abbas Marketing
  • Check out Stacey's website 

Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.

More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

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The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineersBy Ayo Abbas, Marketing Consultant


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