Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.

Time is always short, and overwhelm is understandable. So: 

• How do you decide what type of content to create?
• Is it OK to stick to one type of content?
• Which content channels should you use, and how many?

This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown. 

Resources and links

• Find out about Abbas Marketing
• Check out Stacey's website 

Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.

More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. 

If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo