Your website has just two minutes to make money, literally.

In this episode, Jordan Gordon breaks down the four critical stages of the website purchase funnel and how to keep visitors moving from “just looking” to “ready to buy.”

You’ll learn:

• What needs to happen in the first two seconds of every session

• How to prove your site is trustworthy in under 15 seconds

• The simple formula to reduce bounces and boost conversions • How to find and fix your site’s biggest “choke points” using heatmaps

#CRO #EcommerceMarketing #DTC #EmailMarketing #Retention #WebsiteOptimization #ConversionRateOptimization #MarketingPodcast

00:00 — Introduction and why average session time matters

03:31 — The 4 stages of the website conversion funnel

04:01 — Stage 1–2: Hook visitors fast (load speed, visuals, messaging)

07:57 — Stage 3–4: Build trust + convert in under 2 minutes

21:32 — Finding “choke points” with heatmaps and testing

25:51 — Final takeaways: simplicity wins, every second counts

Work with Pilothouse: ⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠

Subscribe on YouTube: ⁠⁠https://www.youtube.com/@DTCPodcast⁠

Subscribe to DTC: ⁠⁠https://www.directtoconsumer.co/⁠⁠

Listen to DTC Podcast: ⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast