In this episode of iGaming Daily, brought to you by Optimove, SBC's Martyn Elliott, Ted Menmuir and Ted Orme-Claye, explore a pivotal moment for UK gambling regulation as the All-Party Parliamentary Group for Gambling Reform reconvenes to launch a new inquiry into the sector’s future.

Chaired by Conservative Sir Iain Duncan Smith, the inquiry revisits the Gambling Act review white paper to assess whether proposed reforms still meet the evolving demands of public policy and industry accountability.

Key topics at the heart of the inquiry include gambling advertising, stake limits, and the role of local authorities in regulating high-street betting. Reform advocates are calling for stricter controls on TV ads, sports sponsorships, and social media promotions, especially to protect younger audiences.

Other areas under review may include the statutory levy, financial risk checks, and the creation of a gambling ombudsman to oversee consumer protections.

This episode also examines the growing tension between reformist momentum and the gambling industry's lack of a unified political voice. As the UK government faces competing priorities, this inquiry could act as a catalyst for significant change, particularly in high-visibility areas like advertising, where public sentiment may sway policy decisions quickly.

Host: Martyn Elliott
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Anaya McDonald
Editor: James Ross

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