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Ep. 57 Kyndryl: The born first ABM business
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains "The Kyndryl Way" and why it was so important to design a marketing function with strategic clients at its core.
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By Accenture Song
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77 ratings
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains "The Kyndryl Way" and why it was so important to design a marketing function with strategic clients at its core.
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