<p>Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains "The Kyndryl Way" and why it was so important to design a marketing function with strategic clients at its core.</p>

Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains "The Kyndryl Way" and why it was so important to design a marketing function with strategic clients at its core.

Ep. 57 Kyndryl: The born first ABM business

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. 

You can learn more at www.momentumabm.com

Business

Marketing

Management

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com

Share Ep. 57 Kyndryl: The born first ABM business

Sign up to save your podcasts

Ep. 57 Kyndryl: The born first ABM business

Ep. 57 Kyndryl: The born first ABM business

More shows like Account-Based Marketing

The Official SaaStr Podcast: SaaS | Founders | Investors

Pod Save America

The Daily

Worklife with Adam Grant

B2B Marketing Podcast

FPL Pod

All-In with Chamath, Jason, Sacks & Friedberg

The Marketing Millennials

Huberman Lab

The Dave Gerhardt Show

The News Agents

The Tucker Carlson Show

Breaking the bias

The Client-Centric CMO