In today’s episode of iGaming Daily, sponsored by Optimove, Fernando Noodt Molins, Media Manager for SBC, is joined by Insider Sport business journalist Kieran O'Connor, and iGaming Expert's Christian Lee, as they dissect the Premier League’s landmark ban on front-of-shirt gambling sponsorships, set to take effect from the 2026/27 season. This self-imposed restriction by clubs aims to pre-empt stricter government legislation.

The guys discuss how gambling brands might adapt their strategies, explore the economic impact on clubs, and debate if other sectors like fintech and crypto will fill the void left by betting brands, who often paid above fair market value.

The discussion also covers the broader European context, where gambling sponsorship remains significant, and questions the effectiveness of domestic bans when international competitions still feature betting sponsors.  Finally, Christian and Kieran touch on the unlikely adoption of similar bans in other sports due to smaller market sizes, and the creative ways UK football teams will continue their partnerships by shifting sponsorships to other kit areas.

Let iGaming Daily guide you through football's evolving commercial landscape!

Host: Fernando Noodt Molins

Guests: Christian Lee, Kieran O'Connor

Producer: Anaya McDonald

Editor: Anaya McDonald

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Links to articles:
https://igamingexpert.com/news/affiliates/parimatch-leeds-united-new-sponsorship-era/
https://insidersport.com/2025/05/16/premier-league-clubs-betting-sponsor/