Division Chief Heather Marques of Alameda County Fire Department encourages leaders to lead with love. Leadership is influence! Try to default to positivity, Understanding Maslow's Hierarchy of Needs will help leaders better understand the needs of the people they lead. From her thesis paper, "Working Fire: Recruitment & Retention of Women Firefighters," Chief Marques discusses the 4 quadrants of concern for retention of women firefighters : 1) Physical challenges 2) Work-home sociocultural factors ,3) Family planning and 4) Promotional challenges. "Ancora Imparo," I am still learning."