Not everyone is your customer, but for those who are: what is your differentiation factor? What sets you apart? How do you transcend a transactional relationship to a transformational relationship? Andy is stuck in the airport today but joining us is Patrick Kagan, President of PK Solutions Group, to go over this stuff with us along with some burning questions we have about coaching/consulting for businesses and why it's helpful. Here's the link to the episode we mentioned on the show: https://saleshindsightswithpatrickkagan.buzzsprout.com/1804504/12315491-how-differentiation-changed-the-nfl

Connect with Patrick: https://www.linkedin.com/in/patrick-kagan-cpc-35a673b/ Learn more what he does here (including his podcast and book!): https://pksolutionsgroup.com/

Watch This Episode: https://www.youtube.com/watch?v=pCLnVoxFbDM

Subscribe on YouTube: https://www.youtube.com/@trashtalkbusinesspodcast

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Listen in as industry experts Andy Weins of Green Up Solutions and Casey 'Bubba' Lawrence of Demo Worx break it down for you.

Join our VIP Listeners Group: https://www.facebook.com/groups/trashtalkbusinessowners Connect with Andy: https://www.linkedin.com/in/andyweins/ Connect with Casey: https://www.linkedin.com/in/casey-lawrence-b37275b3/