In todays episode of iGaming Daily, SBC Media Manager, Charlie Horner is joined by Optimove's Director of Sales, Jeff Laniado to talk about the new NFL season and how to treat your loyal customers as VIP's.

Tune in to find out:

• How operators can engage and re-engage casual bettors to enhance the overall LTV.
• What steps should sportsbooks take to ensure that they have a more profitable NFL campaign.
• What role AI plays in re-engaging players to increase their LTV
• Why you shouldn't back the Jets to win the Super Bowl

What's all this got to do with GF pizza?

Host:  Charlie Horner
Guest: Jeff Laniado
Producer: Anaya McDonald
Editor: Anaya McDonald

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.