iGaming Daily

Ep 581: When Likes Lead to Laws: The iGaming Influencer Backlash


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In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Joe Streeter, Editor of iGaming Expert, and Ana Maria Menezes, Business Journalist for SBC Noticias, to discuss the industry's latest crackdown on influencer marketing.

Tune in to find out:

  • How Brazil is tackling influencer promotions for illegal gambling websites.
  • What The Swedish Gambling Authority (Spelinspektionen) is doing to crack down on gaming influencers who have been marketing illegal gambling through Twitch.
  • Kenya's response to the use of influencers and content creators to promote gambling.
  • Why Argentina ordered 15 influencers to record a campaign against illegal gambling.

Could these influencers learn a thing or two from Kim Kardashian?

Host: Fernando Noodt
Guests: Joe Streeter & Ana Maria Menezes
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.



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