Think your email program is performing just fine? You might want to take another look.

In this episode, Jordan lifts the hood on a real (anonymized) account to show how misleading metrics, privacy opens, and bot clicks can make an email program look healthy when it’s actually underperforming.

You’ll learn how to spot the signs of deliverability decay, interpret your data accurately, and understand what’s really happening inside your email engine, so you can turn false positives into real performance.

#EmailMarketing #Deliverability #EcommerceMarketing #CustomerRetention #EmailStrategy #RetentionMarketing #DTC #MarketingPodcast #DigitalMarketing #LifecycleMarketing #DataDrivenMarketing #Pilothouse #TWBERP #EmailOptimization

00:00 – Introduction

01:00 – How inbox privacy changes hide real performance issues

06:00 – Bounce rates, open rates, and what they actually tell you

10:00 – When high click rates mean your emails aren’t reaching anyone

12:00 – Klaviyo benchmarks vs. reality: the top-performer gap

18:00 – The silent destroyer: misconfigured flows and false metrics

26:00 – How to audit your own account (and what the data really means)

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast