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Today's conversation features Joe Wiens, Wiens Cellars.

Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries.

With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both.

I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story.

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected]

GUEST CONTACT: Joe Wiens, Wiens Cellars

https://https://www.wienscellars.com

Date recorded: 5 Nov 2025

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CONTACT ME:

Email: [email protected]

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Winery Fingerprint series direct links

Series link: https://www.interpretingwine.com/wfpod

Episode link: https://www.interpretingwine.com/595 - Joe Wiens, Wiens Cellars