Creative Director of Stylorouge, Rob O'Connor joins us to discuss the fundamentals of the London based creative consultancy company's astounding success over several decades.Well known for their work with Blur and on the iconic poster designs for Trainspotting, Rob discusses their wider work and the importance of creative collaboration, freedom and why total democracy is not always the best method of running design projects.Rob also explains why the creative process is a bit like making a cup of tea...Stylorouge official website: http://www.stylorouge.co.uk/