--- Panel ---

Harry is joined by Sean Mossman of COOP Aleworks based in Oklahoma City, Oklahoma's largest craft brewer, and maker of the hot Sonic Drive-Inn's hard seltzer line.  

Editors Jenn Litz-Kirk and Jordan Driggers also join.

---Time-Stamped Contents ---

00:00 intro - technical difficulties and hilarious banter. 

00:20 sean mossman of coop aleworks, makers of sonic hard seltzer.

02:00 whirlwind year since idea for sonic hard seltzer took root. 

03:30 saw other co's doing collabs with non-alc, blurring lines.

04:00 the cold text that changed everything. 

05:30 license deal, works closely with sonic. 

05:40 sacred responsibility for brand's equity.

06:20 getting flavors right. 

07:30 tweaking flavor, package. walking through process of moving to contract production with city brewing.

09:20 sonic involved in every step: "joined at the hip and we're grateful."

11:00 remembering memorial day launch in ok city.  moving to sleek cans as more available now.

13:00 after rolling out new markets, what national share? sonic seltzer share bet with jenn.

14:00 surpassing coop craft colume.

14:30 memorial day blowout.  re-set at 12 share of sonic.

16:40 sonic brand awareness extends well beyond mason-dixon line.

19:00 choosing distributor networks in expansion markets.  agnostic to red or blue/silver, but.....

21:30 texas with red network, running on fire.

22:50 any confusion from consumers going to a sonic?

23:00 coop does the marketing.  good out-of-home boards.  10% of revs on marketing.

24:00 coop taking marketing to whole new level.

26:30 looking at topo chico model. 

27:00 like topo, sonic bringing in new incremental consumers. 

28:25 will there be innovations? how big? new pack sizes?

30:00 coop could become best-in-class operator of crossover brands with great network.  "house of brands"

31:50 chain acceptance.

32:35 national chains and regional chains supportive.

33:00 number one seltzer in central texas heb's for first ten days of launch.

35:00 chains getting behind brand early was crucial.

36:20 sprinting up the last part of the hill. finish the job.

37:15 plug of beer summit jan 30 hotel del.

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests 2 times a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at BeerNetRadio.com

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily