Kyle and Steve sit down with Jim Shockey. Jim has spent the past four decades in the hunting space and he has watched hunting evolve in the eyes of the non-hunting community. We learn about Jim’s humble beginnings growing up in Saskatchewan to how he became a main stay of the modern hunting story. Would you believe that Ralph Lauren played a role in that?

We talk to Jim about today’s woke culture and how he has seen the other side of the “pendulum.” He speaks of some of the challenges we are experiencing today as hunters, particularly with regard to our social licence. Jim also speaks to what we can do as hunters to help with that image and how social media is a powerful tool for the good and the bad.

This is a positive and encouraging talk with Jim and a podcast you won’t want to miss.