In this quick 12-minute episode, Jordan breaks down the 10 essential checks every brand should make before launching their BFCM emails. From segmentation cleanup to triple-tapping safely to avoiding coupon-code errors that kill conversions, this is your last-minute guide to protecting inboxing and maximizing revenue on the biggest email day of the year.

You’ll learn:

• The segmentation fixes that instantly reduce spam risk

• How to double-tap and triple-tap without hurting deliverability

• Why “send only to non-openers” is dangerous

• How to set abandoned flows for BFCM week

• The right way to test subject lines on Black Friday

• How to safely expand your list size using incremental sends

• The universal site banner setup every brand should have live

#emailmarketing #ecommercemarketing #dtc #bfcm #blackfriday2025 #retentionmarketing #klaviyo #deliverability #cro #dtcnewsletter #twberp #marketingpodcast

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