It would be foolish to think that all you have to do to raise a lot of money on Giving Tuesday is put up a post and tag #GivingTuesday or email your donors and tell them "today's giving Tuesday!" Donors don't give because you tell them today's the day they're supposed to give. They give beacuse they are excited about your mission. Here's how to get your donors excited about your mission, and then use Giving Tuesday as the forcing function that prompts people to give.