Today we're visiting with Mattie Bush, owner of Amelia's Flower Truck & Amelia's Flowers located in Nashville, Tennessee to discuss:

• How she dreamed up and executed the flower truck concept without a background in the floral industry
• How she scaled her business quickly to include 3 trucks
• Why she decided to add retail shops to her business model
• The challenges of selling flowers from a mobile truck
• Details on sourcing her flower trucks and the accessories she needed to complete the flower truck concept
• The story behind the names of her trucks...Amelia "Amy", Rory, and Melody
• Why she's chosen not to include wedding/event florals in Amelia's business model (with a few exceptions...for now)
• The merchandise and flower options offered by Amelia's Flowers
• The process of shifting to flower deliveries during the pandemic
• How she sources the flowers she sells from the flower bars on the trucks and in the shops
• The challenges of growing quickly and finding community in a unique niche
• Her dreams for the future of Amelia's Flowers

LINKS MENTIONED IN EPISODE 62:

• Flower Confidential by Amy Stewart
• 1767 Designs
• "I'm Not a Florist" by Mattie Bush
• Charlotte's Florals

SEE MORE OF AMELIA'S FLOWER TRUCK HERE:

Website | Instagram | Facebook | Pinterest

SEE MORE OF AMELIA'S FLOWER SHOPS HERE:

Website | Instagram

Today's episode is brought to you by:

REAL FLOWER BUSINESS

Click here to learn more about online business courses and free training for florists including Flower Math: The Florist's Guide To Pricing & Profitability, and Wedding Templates to help you streamline your proposal process and help clients book more quickly.

How to Connect with Botanical Brouhaha:

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Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Landon McGee