This week on The Creator Spotlight Podcast we're joined by Jayde Powell, a creator, social strategist and entrepreneur. Jayde has worked in the industry for over a decade and is an expert in social strategy, previously working with brands like Apple TV, LinkedIn and Delta Airlines. As a creator, she's built a thriving, sustainable business, and currently has 28,000 followers on LinkedIn. Read the newsletter: https://www.creatorspotlight.com/p/jayde-powell __ Get your free ticket to The Creator Summit at https://live.mightynetworks.com __ Jayde LinkedIn: https://www.linkedin.com/in/jaydeipowell/ The Em Dash Co: https://www.theemdashco.com Website: https://www.jaydeipowell.com Instagram: https://www.instagram.com/jaydeipowell/ Twitter/X: https://x.com/jaydeipowell TikTok: https://www.tiktok.com/@jaydeipowell __ References Jayde's interview with Buffer: https://buffer.com/resources/creators-unlocked-jayde-powell/ Natalia's essay on authenticity: https://www.creatorspotlight.com/p/building-authentic-community __ Follow Francis LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer Follow Natalia LinkedIn: https://www.linkedin.com/in/nmperez/ Twitter/X: https://x.com/_NatmPerez __ Timestamps 00:00 Introducing Jayde 01:24 Making $50k+ in 3 months 06:39 What they don't tell you about speaking engagements 09:15 Creator Tea Talk 13:22 3 parts of approaching brand partnerships 14:49 Authenticity in the creator economy 19:15 Establishing a personal brand in 2025 24:19 The journey to 100k LinkedIn followers 30:27 The journey to $250k of revenue 34:42 All creators are entrepreneurs 42:04 How to build the self-promotion muscle 44:24 Creating unique content to stand out on LinkedIn 48:03 Building a sustainable future in the creator economy 52:56 The importance of community amongst creators 55:24 The #1 piece of advice for creators #podcast #creatoreconomy #linkedin