This week on The Creator Spotlight Podcast we're joined by Jayde Powell, a creator, social strategist and entrepreneur. Jayde has worked in the industry for over a decade and is an expert in social strategy, previously working with brands like Apple TV, LinkedIn and Delta Airlines. As a creator, she's built a thriving, sustainable business, and currently has 28,000 followers on LinkedIn.

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Jayde

• LinkedIn
• The Em Dash Co
• Website
• Instagram
• Twitter/X
• TikTok

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References

• Jayde's interview with Buffer
• Natalia's essay on authenticity

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Follow Francis

• LinkedIn
• Twitter/X

Follow Natalia

• LinkedIn
• Twitter/X

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Timestamps

00:00 Introducing Jayde

01:24 Making $50k+ in 3 months

06:39 What they don't tell you about speaking engagements

09:15 Creator Tea Talk

13:22 3 parts of approaching brand partnerships

14:49 Authenticity in the creator economy

19:15 Establishing a personal brand in 2025

24:19 The journey to 100k LinkedIn followers

30:27 The journey to $250k of revenue

34:42 All creators are entrepreneurs

42:04 How to build the self-promotion muscle

44:24 Creating unique content to stand out on LinkedIn

48:03 Building a sustainable future in the creator economy

52:56 The importance of community amongst creators

55:24 The #1 piece of advice for creators