What is the best way to launch a dog daycare to ensure maximum success?

Can you be premium priced and offer profitable upsells from day one?

How can you use enrichment to make a new facility stand out from the competition?

In this episode, Dom is joined by Rainier Dog Resort & Spa owner Kelli McEntire, who shares the full story behind her facility’s spectacular launch. After a rocky start with zoning issues at their original barn-based location, Kelli and her husband Sam secured a new premises and spent over a year planning the perfect launch.

With a little help from Dom’s Diamond coaching program and Enrich University, they turned the daycare opening into a full-blown event. They implemented dramatic price increases, introduced a multi-step educational based induction program, and even incorporated an epic Pirate themed takeover featuring Sam dressed as Captain Jack Sparrow, every move was carefully crafted to build buzz and show off their upgraded enrichment offering.

Clients got a behind-the-scenes look through a playful facility tour video, and new customers were wowed with dog-centric experiences, personalised updates, and superhero capes. The results were off the charts!

But before all that, we head behind the scenes of Dom’s Elite Mastermind as several members reflect on the power of a mastermind ‘hot seat’. Tim from Pets2Impress explains how his big breakthrough came from thinking five years ahead to set clearer goals in the short term, while Allison, the Stress-Free Groomer, shares how group input helped her discover a blind spot in her business she didn’t even know existed.

The big takeaway? Attending masterminds and events sets great a business apart from the competition…so make sure you register for the upcoming Pet Boarding and Daycare Expo in Vegas next month. Click here to grab your ticket now

Tune in to discover:

• Planning Pays Off – Kelli’s success shows what’s possible when you take the time to prepare properly before your pet business launch.

• Premium Services Deserve Premium Prices – How doubling (and even tripling) her rates helped Kelli build a sustainable business that affluent clients valued. 

• Create Story-Worthy Moments – From pirate-themed tours to superhero capes – how  small ‘wow-factor’ touches can spark big word-of-mouth.

• Masterminds Bring Clarity – Hot seats help you see problems -and opportunities -you didn’t know were there.

• Think Long-Term, Act Short-Term – How setting a long-term vision will help you focus on your next 90 days, so you attack with intent.

Huge thanks to our incredible show sponsors PackPro and Canine Lab Testing!

PackPro provide comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Remember, you can see Dom and all the other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Key takeaways:

[00:51] – Dom Hodgson introduces the show with a quick preview of the upcoming Pet Boarding and Daycare expo.[06:15] – Dom’s Elite Mastermind group reveal the unique power of the hotseat.[08:39] – Tim from Pets2Impress reveals the all-important long-term approach to short-term success...