FRESH BLOOD is about renewal. Every industry either regenerates itself or slowly hardens. In this Jeansland series, Andrew steps back to listen to the next generation already working inside denim’s supply chain, upstream in fibers, sourcing platforms, laundries, and raw materials.

In Part 5 of the series, Andrew sits down with Saifullah Minhas, Director of Sales and Marketing at Delta Garments, a third-generation family-owned factory based in Lahore, Pakistan. His family business, built out of collapse, reinvention, and persistence, exports denim and twill apparel to the UK, EU, and US.

From there, the discussion moves through the realities of running a factory today. What happens when a business becomes too dependent on a single customer. How COVID forced a reset from volume-driven production to product-driven thinking. And why shifting a factory’s mindset can be harder than changing its machinery.  

They also get into where value is actually created. The pressure to undercut versus the decision to build something more complex. The gap between fabric capability and finished product. And why Pakistan, despite its strength in raw materials, still struggles to define a clear product identity.

There is a broader layer underneath it all. Sustainability, and where it breaks down. Not in effort, but in measurement, incentives, and accountability across the system. What can be controlled at the factory level. And what cannot.

At its core, this is about direction. About ownership. And about what it takes to move from filling capacity to building something that lasts.

Thank you to our sponsor Inside Denim.

Saifullah Minhas
Director Sales and Marketing, Delta Garments
Delta Garments, Delta's LinkedIn, Saifullah's LinkedIn

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