iGaming Daily

Ep 655: Counting the Cost: UK Gambling Advertising Scrutinised


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In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliot and iGaming Expert Editor Joe Streeter as the trio discuss the latest debate around UK gambling advertising and what the newly reported £2bn spend really means.

Tune in to today’s episode to find out:

  • Who published the reported £2bn gambling advertising study and where the numbers came from
  • Whether the data is reliable and why some argue the true figure is much lower
  • How industry critics and reformists have reacted to the findings
  • What reduced advertising could mean for safer gambling and black-market risks
  • How cuts to gambling ad spend might impact UK media, sport, and the wider economy



Host: Charlie Horner
Guests: Martyn Elliot & Joe Streeter
Producer: Anaya McDonald
Editor: Anaya McDonald

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. 


Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.


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