In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026.

Tune in to today's episode to find out:

• How operators can turn longer player sessions into genuine loyalty
• How to identify which gamification tools work best for different player segments
• How Optimove develops its library of more than 40 gamification games
• Why real-time triggers are essential for effective gamification
• How gamification insights can shape wider CRM and marketing strategies

Relevant articles:
https://www.optimove.com/resources/blog/what-we-talk-about-when-we-talk-about-gamification
https://www.optimove.com/resources/blog/ai-gamification-next-level-player-engagement
https://www.optimove.com/resources/blog/gamification-strategies-to-drive-player-engagement

Host: Charlie Horner
Guest: Ben Tepfer
Producer: Anaya McDonald
Editor: Anaya McDonald

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.