In the latest in our Fresh Faces series, today we meet serial cannabis entrepreneur Jake Hill, who not only produces a myriad thc/cbd/hemp products, but also markets a CBD Delta-8 seltzer here in Texas (and a plant-growing automation system). 

Jake joins Harry and beer editor Jordan Driggers as we explore this nascent and adjacent industry.  

Ed. Note:  The internet connection was not ideal -- apologies for the audio occasionally cutting out. 

---- time-stamped contents ----

00:00 Intro - hilarious banter, introducing Jake Hill. 

03:30 describing the different types of cannabis products (cbd, hemp, thc, turpines, delta-8, etc.). 

04:20 how hemp-derived delta-8 became legal in texas.

05:20 the federal financial drag. 

07:10 Oregon vs Texas businesses. 

08:30 leaning into cbd bevs. 

10:00 scaling and managing inventory. 

10:50 smokable pre-rolled hemp cbd cigs. 

11:25 jake also runs automation for larger growers. 

11:40 big co. playbook features drinks, higher production barriers to entry vs flower/tincture. 

12:20 heavy relative to how much cbd/thc you get, but unique. 

13:50 jake breaks down the math and relative of cbd bevs vs tinctures. 

16:30 canna-bevs in oregon vs texas. 

18:30 huge demand for thc bevs. always sold out. 

20:00 grokking the brand cann.  

20:20 cali tough market. 

22:00 lots of big cos losing money.

23:00 grokking valuations.

24:00 pharma/med cos getting into it, standardizing processes.

25:30 importance of branding. 

26:45 companies mastering different components: cookie in retail. 

27:40 huge carbon footprint challenge of indoor growing. 

28:20 jake walks us through differences in indoor vs outdoor growing. 

29:00 some will grow massive amounts outdoor for pure thc. 

32:00 jake shares how their automated AI growing system works. (vid important here). 

36:40 managing growth of plants and matching with demand. 

38:50 climate change, environment, farmers aging out, other challenges. 

40:00 wonderful world of hermaphroditing plants. one male plant ruins the room. 

42:00 cannabis industry AI-driven grow tech can be used for food production. 

44:00 staying ahead of the curve on managing energy consumption. 

47:45 biggest challenge: legislators making laws that allow black market to thrive, and make it hard for legit co's to make a profit.  why put daily limits on legal taxed sales, for example?

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at HarrysPod.com

-Articles referenced at beernet.com

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