Mortgage Tech Talks

EP 68: From Lending to Tech & Back Again: Lawrence Schwartz on Playing the Long Game


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In this episode of Mortgage Tech Talks, Tom sits down with Lawrence Schwartz—Co-Founder of Mortgage Automator and now back in the lending game with Golden Bell Capital.

They dive into:

  • Why trade shows are massively undervalued

  • The behind-the-scenes story of how Mortgage Automator was built (and sold)

  • Balancing lending with tech startup life

  • How great partners made all the difference

  • Why Lawrence walked away from "early retirement" to get back into lending

    Whether you’re a broker, lender, or aspiring fintech founder, this episode is packed with wisdom, real talk, and some hard-earned lessons from one of the industry’s best.

     

    Connect with Lawrence: https://www.linkedin.com/in/lawrence-schwartz-13611529/ 

     

    🎙 Hosted by Tom Hall | Powered by BluMortgage

    #mortgagebrokers #mortgagetechnology #realestateinvesting #fintech #entrepreneurship #MortgageAutomator

    ⏱️ Timestamps:

    00:00 – Why Trade Shows Are Basically Free

    01:11 – Meet Lawrence Schwartz: Co-Founder of Mortgage Automator
    02:37 – What Mortgage Automator Was Built For
    04:11 – Funny Sales Funnel Story (Oops!)
    06:58 – No Perfect Software Exists (Here’s Why That’s Okay)
    07:17 – The “Secret Sauce” Behind Mortgage Automator’s Success
    08:46 – Real-Time Product Feedback from Lenders
    10:08 – Learning from Client Rejections
    11:18 – Growing Trade Show Presence Over Time
    13:16 – Why You Always Go to Trade Shows
    15:28 – Early Signs That Mortgage Automator Was Taking Off
    16:35 – Building a Sales Team That Could Sell Without You
    18:47 – Balancing Lending and Tech in the Early Days
    20:48 – COVID and the Pivot to Full-Time Software
    22:07 – The Power of the Right Business Partners
    25:06 – Returning to Lending After the Exit
    27:08 – Realizations After “Retirement”
    29:02 – Why Lawrence Didn’t Spend a Dime After Selling
    31:14 – The Lending Philosophy at Golden Bell Capital
    33:23 – What Types of Deals Golden Bell Does
    36:40 – Why Simplicity & Speed Still Win
    38:36 – The Reason They Only Lend in the GTA
    39:53 – Final Thoughts: Send Us One Good Deal
    40:28 – Where to Find Lawrence

    ...more
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    Mortgage Tech TalksBy Tom Hall


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