Today we are joined by Justin Fisch of U.S. Beverage and Jeremy Ragonese of Uinta Brewing to talk about the recent acquisition.  

---table of contents---

00:00 Intro - new intro music, new pod, new you, new us. 

01:45 - Justin Fisch of US Beverage joins the call, announcing acquisition of Uinta Brewing. 

02:40 why now?

04:25 Jeremy Ragonese of Uinta joins. production brewer joins marketing company -- "marriage of complimentary strengths." 

07:00 in talks for about a year. 

07:30 uinta focusing on western market, retrench, cash-flow positive.

09:00 analyzing business, most likely distrib changes but not jumping into that immediately.  next 90 days looking at network. 

10:10 us bev brings distrib/retail relationships and diverse portfolio to table, and do uinta mountains go east-west?

13:00 managing expansion and distribs through portfolio management at market level. 

14:35 days of expanding to 48 states overnight are over, "that window has closed."

15:00 hyper-local had its day. now distribs/retailers looking for reliability. 

17:00 salt lake perf located to supply west, mountain, and midwest. 

19:00 uinta retrenched to the west, what are expansion plans? no mad rush, but door is open. 

21:00 short vs long-term planning. 

21:30 financial arrangement.  

22:30 us bev is a buyer "down the road" in craft beer space. 

23:15 usb/uinta as a bev platform. 

24:00 the importance of scale today. 

25:15 any beyond beer aspirations? (spoiler alert: yes). 

30:00 cost challenges for smaller craft is going to be tough. 

33:00 messages of hope and optimism. ---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

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