AI takes the helm to write another captivating episode description for us. Enjoy Episode 6:

Ever wondered how one man could turn a company from the brink of bankruptcy into a thriving venture? Enter Mitch Luciano, the CEO of Trailer Bridge who did exactly that. Our chat with Mitch goes beyond the usual corporate jargon and delves into his journey of securing the helm of a ship that was almost sinking. From his audacious move of joining a company going through its worst phase to transforming its toxic culture, Mitch's narrative is a testament to how leadership can make or break a company. Stick around as we unravel his transition from a "carrier guy" to a key decision-maker in the freight industry.

But that's not all. Our conversation takes an interesting turn as we explore the nitty-gritty of the freight industry. Unveiling the often blurred lines between brokerage and asset sales relationships, Mitch shares his insights on the significance of transparency and trust in these complicated dynamics. He also explains the unique challenge of owning assets, the cost involved, and how it often leads to the downfall of brokerage businesses. Intrigued? Buckle up for an enlightening discussion.

Lastly, we steer the conversation towards the softer aspects of business. Ever given a thought to how love could be a driving force in a business setting? Mitch's emphasis on people, accountability, and even his rather unconventional idea of getting an ice maker, paints a vivid picture of how trust and love can transform a company's culture. From writing birthday cards to his employees to revealing his decision-making process, Mitch's leadership style is a refreshing take on corporate leadership. So, if you're up for a candid chat about freight, leadership and even a secret pasta sauce recipe, this episode is a must-listen!

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***