In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Jack Kelliher, Commercial Director of UK and Europe, and Stephen Crispe, Managing Director and Chief Executive Officer of Racing and Sports, as the trio discuss how horse racing betting must modernise to compete with sportsbooks and casinos, the role of technology in simplifying integration, and why the sport still presents a strong commercial opportunity for operators.

Tune in to today's episode to find out:

• Why horse racing is losing ground to sports betting and online casinos and how the industry can regain relevance with younger audiences
• How simplification, gamification and modern UX/UI can make racing more accessible and engaging
• The importance of embedded solutions and seamless tech integration for operators
• Why specialist trading, profiling and outsourced risk management are crucial for sustainable growth
• The financial upside of racing, including its high GGR potential and “always-on” event volume, plus what 2026 could hold for global markets

Host: Charlie Horner
Guests: Jack Kelliher & Stephen Crispe
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.