This week on The Creator Spotlight Podcast we're joined by Jonathan Hunt, the VP of HubSpot Media. Jonathan has been working in media for two decades for brands such as Nat Geo, Complex, Vice, Vox, and more.

Read the newsletter: https://www.creatorspotlight.com/profiles

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Jonathan

LinkedIn: https://www.linkedin.com/in/jonathanwhunt/

HubSpot: https://www.hubspot.com/

Mindstream: https://www.mindstream.news

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Follow Francis

LinkedIn: https://www.linkedin.com/in/francis-zierer/

Twitter/X: https://x.com/FZierer

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00:00 Introducing Jonathan Hunt

01:20 The 3 pillars of audience development

04:16 For the independent creator

07:32 Marketing through content creation

14:10 The most sustainable monetization models

18:18 Building a brand voice

21:00 The need for diversification

23:41 The ever evolving definition of 'creator'

26:50 The most shocking recent changes in media

28:27 When to sell your business as a solo creator

#podcast #creatoreconomy #newsletter