Today we speak with Rob Bratskeir, managing director of a new subsidiary of longtime PR firm 360PR+,  a dedicated beverage alcohol-focused firm called Three Cheers PR, which launches today with Drizly and Sagamore Spirits. 

Join Harry, editors Jenn Litz-Kirk and Jordan Driggers, as we speak with Rob about some of the best practices and challenges of integrating PR into your marketing mix. 

Show Starts in earnest:  10:00

---time-stamped contents---

00:00 Intro - hilarious banter, technical difficulties, a long boring discussion of health issues and doctors, dog gets a shock collar for xmas (for her own good of course), etc. (may wanna skip first 10 min this time).

10:00 SHOW STARTS: Introducing Rob Bratskeir of 360PR+ and now a new dedicated bev-alc only pr firm, three cheers. 

11:00 backstory of rob, 360PR+ and three cheers, from boston to nyc. 

13:00 why break off with new bev-alc specific agency?

15:00 pr not just for consumers, but faced toward distribs and retailers.  how  different is bev-alc than cpg? start with consumer and go backwards. 

17:40 who is doing it well? maryland's sagamore spirits.

22:00 working with drizly: starting from scratch 5yrs ago to today. 

24:00 leveraging drizly's the sales data. 

25:00 the importance of marketing/pr in crowded marketplace. 

25:30 tequila and rye. 

27:10 ++amusing anecdote alert++ 

30:00 wrapping up.

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily