In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Mark Schmidt, Managing Director of Africa at EveryMatrix, as the duo discuss the rapid evolution of Africa’s iGaming market, the shift from retail to online, and why localisation, reliable technology, and smart gamification tools are critical for long-term success across the continent.

Tune in to today’s episode to find out:

• Why African operators were forced to build in-house platforms after broken promises from legacy European providers
• How EveryMatrix is taking a selective, regulation-first approach to entering African markets
• Why treating Africa as one “homogeneous” market is a major mistake
• How tools like the Engage Suite and Bonus Guardian are helping operators boost retention while combating bonus abuse
• What it really takes to compete in highly consolidated markets like South Africa and fast-growing mobile-first regions such as Kenya

Host: Charlie Horner
Guest: Mark Schmidt
Producer: Anaya McDonald
Editor: Anaya McDonald

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To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.

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