Today the gang meets Jeana Harrigton, ceo of Austin-based Mighty Swell Spiked Seltzers, on their new variety pack -- Keep it Weird -- and their growth plans, new funding, how they choose flavors/names, why tigers are hot this year, and more.  

Harry is already in San Diego for the Summit pre-gaming, and is joined by editors Jenn Litz-Kirk and Jordan Driggers who are still back at home grinding.

Show Starts in earnest:  03:15

---time-stamped contents---

00:00 intro - hilarious banter but no technical difficulties.  the gang compares how lit their shoe game will be for the summits. 

03:15 SHOW STARTS:  introducing Jeana Harrington of Mighty Swell Spiked Seltzer - backstory. 

04:40 expanding nationally, keep it weird variety pack. 

05:20 markets - starting with austin. 

06:50 region by region rollout, avoided huge metros at first. 

07:50 jeana one of the original employees -ceo since august.   

09:00 creating proffessional organization -  fighting supply chain issues to get product out on time. 

09:45 doing about $20m in sales, keeping it weird incremental.  ability to make all the product they need.

10:30 jenn shows off packaging. 

11:00 mighty swell differentiating flavors and creative names - leading innovator, no replication. 

13:10 how to keep new flavors incremental - regional focus. 

14:30 walking through the new keep it weird variety pack flavor names and flavors. 

17:35 no color added at this time. 

18:10 non-alc style nutrition panels on mighty swell.

19:00 how powerful a calling card is austin? 

21:10 mighty swell's capital structure. 

22:00 harry may be invited to launch party in march - keepin' it weird.

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

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