Today we're visiting with Rona Wheeldon, founder of UK-based Flowerona, to chat about:

• the life challenge she says led to her career change into the floral industry
• dealing with 'comparison syndrome'
• defining creativity
• making a living as a blogger (get ready to hustle!)
• the importance of photography in building a successful blog
• her favorite social media tool for automating posts
• her Instagram for Florists online course
• her most liked Instagram post
• two common Instagram mistakes
• her thoughts on the future of video platforms for building a business
• what she does to relax and refuel

LINKS MENTIONED IN EPISODE 73:

• Paula Pryke
• New Covent Garden Market
• The Flower Patch Magazine
• The Flower Arranger Magazine
• RHS Chelsea Flower Show
• RHS Hamptom Court Palace Garden Festival
• Rebecca Louise Law
• Zita Elze
• Xanthe Berkeley
• Carrie Santana da Silva | WishWishWish
• Later
• The Undoing
• This Is Us
• The Great Pottery Throw Down
• Fiona Pickles
• Beth Kirby | Local Milk
• The Wild Mother
• The Conversation Workshops
• Trent Shelton

SEE MORE OF RONA'S WORK HERE:

Website | Instagram | Under the Floral Spell | In the Floral Spotlight

Instagram for Florists Online Course | YouTube

Today's episode is brought to you by: Bloom Trust Co. A highly curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee