In this special episode recorded live at the Energy Safety Canada Conference, Brent Sutton and Jeff Lyth deliver a compelling keynote on how the 4Ds—Dumb, Dangerous, Difficult, and Different—highlight the real-world challenges faced in day-to-day operations.

They explore how organizations are applying Human and Organizational Performance (HOP) principles to bridge the persistent gap between work as imagined and work as done. The conversation evolves into the role of AI-powered tools in scaling operational learning, anticipating emerging risks, and designing better work for people.

Brent and Jeff also address the growing AI dilemma—how we ensure trust, accountability, and fairness in AI-driven systems while navigating the tension between human error and technological advancement.

At the conclusion of the session, Jay Allen had the chance to sit down with both speakers for a brief interview to reflect on the message and what it means for the future of work.

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