In this episode, Dr. Jay Allen reconnects with the one and only Sam Goodman—speaker, author, and the creative force behind Safety Sucks, the StartingPoints deck, and a bold movement in how we think about safety, leadership, and organizational systems.

Jay and Sam dive into a raw and honest conversation that spans everything from creative content development and ditching corporate life, to the friction between traditional safety models and emerging human-focused philosophies. Sam shares what inspired his viral videos, the unexpected journey into album creation, and the deeper thinking behind his now-iconic cards and app.

They also discuss the weight of middle management, the allure of rebranding HOP, and the very real frustrations of watching good ideas get watered down for convenience. Along the way, Jay opens up about The Signal Transmission Trilogy—how it began, why it became three books, and what it really means to challenge the system from within.

Whether you're a frontline worker, consultant, or safety leader, this episode is a masterclass in truth-telling, creative thinking, and staying grounded in what matters. Expect laughter, reflection, and a few well-placed jabs at the industry's sacred cows.

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