Annika Sörenstam, the Swedish professional golfer who has won 90 international tournaments making her the female golfer with the most wins to her name, is introducing a new honey-sweetened hard seltzer Fizzy Beez, spirit-based canned cocktails in the old standby flavors:  marg, cosmo, mule, and mojito. 

Today Annika joins the gang as we talk about how she came up with the product, rollout out with Superior in Cincy, expansion plans, how she's cool with the antics at the WM Phoenix Open, and more. 

Show starts in earnest:  00:50

---time-stamped contents---

00:00 Intro - hilarious banter, technical difficulties. 

00:50 Annika Sörenstam of Fizzy Beez joins the show.

04:20 soft launch with superior in ohio. 

05:20 expansion plans beyond ohio.

06:20 golfing lifestyle, classic cocktails on the go. 

07:20 decision to go liquor-based rather than malt or wine-based. 

08:40 calorie count vs. full flavor classic cocktail, natural honey sweetener.

10:10 flavoring the product and canning fizzy bees. 

11:00 the superior bev connection. 

11:45 annika's take on the waste management pheonix open shenanigans. 

13:00 challenges of tackling new industry, "we're having fun along the way."

14:00 plenty of testers, worker beez. 

14:35 learning the rules. 

14:50 running down the flavors:  marg, cosmo, mule, mojito.

15:00 grokking the demographic: hits a lot of checkboxes.

17:50 more on expansion.

18:20 fizzy beez promise:  giving back to the bees. 

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

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