In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. 

They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.

Takeaways

Chapters

00:00 Introduction to Moe Chughtai and MIQ

01:36 Moe’s Journey into Advertising

04:01 Transition from Adobe to MIQ

07:36 The Evolution of CTV and Streaming

10:17 Bridging the Gap: Data and Measurement in Advertising

12:54 Balancing Linear and CTV Strategies

15:05 Future Trends in Streaming and AI

20:58 The Excitement of the AdTech Industry

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