DixonBaxi are a London based brand and creative agency. They work with a broad range of clients including The Premier League, The History Channel, CNBC and Sony among others. I join Simon and Aporva, founding members to discuss how they've evolved, stayed creative and continued to produce consistently great work over the years.We talk about DixonBaxi's attitude to shaping your own creative path, designing for people and avoiding ego traps. Their part in rebranding the Premier League was a key one, drawing on latest technologies and we get under the skin of the project along with why they feel it's important to get excited about the next thing.Get us your thoughts on Twitter @Arrestallmimicshttp://dixonbaxi.com/https://vimeo.com/dixonbaxihttps://twitter.com/dixonbaxihttps://www.instagram.com/dixonbaxi/