Your past experiences and relationships inform how you lead and run your business today, whether you are aware of it or not.

Overworking, perfectionism, fear of failure, crappy boundaries due to people pleasing or micro-managing can all stem from our relational history. 

One of the more insidious aspects of trauma that can impact leaders and entrepreneurs is relational trauma, which can be difficult to identify and heal.

Unhealed relational trauma wounds often lie outside of our awareness leading to an unconscious drive to repeat the painful patterns we experienced in our present-day business and leadership.

My guest today wrote an email last summer about the connection between her relational trauma and how she is setting up her current business. She detailed some of the systems she has in place so she can serve the best right fit people while also protecting her energy and making sure she is not replicating her relational trauma in her business. I immediately sent her a reply to her email and invited her on the podcast. I am so honored she said yes.

Heidi Taylor is a business and sales coach with over a decade of experience. She helps experienced, high-touch service-based business owners increase sales conversion rates and demonstrate their expertise with a strong intake and sales process.

Heidi has a remarkable ability to help you feel confident in your sales process by helping you develop solid intake forms and asking better questions so you get straight into the sales conversation with confidence in both the buyer's intentions and your own ability to demonstrate the value of the service you have to offer.

Listen to the full episode to hear:

• How healing from her childhood experiences taught Heidi that she needed to slow down her sales process 
• Why Heidi’s boundary document is an integral part of building relationships of mutual respect with her clients
• How building her business actually gave Heidi tools and confidence to address the traumas in her personal life
• How Heidi approaches sales with curiosity and collaboration, rather than tactics that can be manipulative
• How Heidi has redefined success after sacrificing her health and wellbeing in her early career

Learn more about Heidi Taylor:

• Website
• Connect with Heidi on LinkedIn

Learn more about Rebecca:

• rebeccaching.com
• Work With Rebecca
• Sign up for the weekly Unburdened Leader Email

Resources:

• Spare, Prince Harry
• Everything Everywhere All At Once
• The Breakfast Club
• Stutz