The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell


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FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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Today's episode is all about brand and storytelling but from a consultant's perspective.

My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.

Key discussion topics include:

  • Understanding the connection between storytelling and brand
  • How to develop your brand strategy to differentiate your practice
  • The need to build strong brand foundations
  • Whether brand or strategy are a 'dirty' word
  • Ways to uncover client perceptions about your firm

Resources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

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The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineersBy Ayo Abbas, Marketing Consultant


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