The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineers

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell


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FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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Today's episode is all about brand and storytelling but from a consultant's perspective.

My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.

Key discussion topics include:

  • Understanding the connection between storytelling and brand
  • How to develop your brand strategy to differentiate your practice
  • The need to build strong brand foundations
  • Whether brand or strategy are a 'dirty' word
  • Ways to uncover client perceptions about your firm

Resources and links

Abbas Marketing

Hutton

&Agency

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  

FIND OUT ABOUT OUR END OF YEAR SERVICES

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Mentioned in this episode:

UKREiiF Event prep checklist free download

Download your free UKREiIF event checklist here https://www.abbasmarketing.com/marketing-podcast/ukreiif-2025

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The Built Environment Marketing Show:  marketing strategies and tactics for architects and engineersBy Ayo Abbas, Marketing Consultant


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