Joining us in the booth this week is Jamelia, founder of Treasure Tress, Europe’s first and largest natural hair product discovery box.

This episode includes:

Follow Jamelia here

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TIMESTAMPS

00:00 - Preview

00:52 - Intro

01:27 - Intro to Jamelia

04:36 - My Worst Fear Is…

08:27 - I Value Experiences Over Possessions

12:00 - I didn’t want to be an entrepreneur

17:46 - Why I ended up in New York & China

19:32 - Lecturer said I wouldn’t get a first class degree

20:37 - The birth of Treasure Tress

25:13 - Connecting with customers offline is vital!

31:34 - Benefits of the subscription model

34:23 - Your customers are your investors!

37:08 - Postage & Packaging - Why we stopped

41:22 - I started with £500

42:44 - Why I didn’t create my own brand!

44:10 - Dealing with imitators

45:56 - the goal post always moves!

47:45 - Investors didn’t believe in the idea

50:35 - Treasure Tress more than people think it is

52:13 - Pursuing excellence

56:46 - shipping internationally by accident!

58:58 - Final words

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