Today we're visiting with Holley Simmons, owner of She Loves Me in Washington, D.C. Holly's background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about:

• how terrariums led her from a career as a food reporter to opening a flower shop
• her willingness to make mistakes as long as they result in lessons learned
• running a flower delivery business vs. a retail business
• moving away from the mindset hangup of "I'm just a florist"
• the importance of staying connected to your community
• her best tip on approaching others about collaborating
• the one promotion that caused her delivery business to explode during the pandemic
• opening 2 retail flower shop locations at once
• working with a broker to find a suitable retail space and negotiate the lease
• visual merchandising tips
• the importance of having business systems in place
• the Forever Yours Collection, her a la carte wedding service

LINKS MENTIONED IN EPISODE 84:

• Alyssa Lytle | Color Theory Design Co | Flowering Minds
• Natalie Gill | Native Poppy (BB Podcast Ep. 46)
• Sweet Root Village | Simply Sweet Root (BB Podcast Ep. 69)
• We Are Family
• Craigslist
• The E-Myth
• Of Place
• Ayuda | Supporting Immigrant Children in Need
• Paisley Creamery | owned by Erika Pierson

LEARN MORE ABOUT SHE LOVES ME HERE:

Website | Instagram | Facebook | Design Sponge Feature

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee