Joining us in the booth this week is Mas, founder of Translate Culture, an agency that works with black consumer, personal and media brands to help them grow through unique advertising.

This episode includes:

Follow Mas on Instagram here

Buy tickets to the direct to culture event here

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Learn on Coursera here: https://imp.i384100.net/savvywallet

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Check out: https://www.youtube.com/savvywallet for the video version

*TIMESTAMPS*

00:00 - Preview

00:53 - Take Off Intro

01:28 - Intro to Mas

03:38 - From Congo to North London

06:53 - First black millionaires in the UK

09:47 - Going to Worst School in the Borough

12:33 - Pursuing Football with Charlton

14:06 - Never again will I not make it!

17:11 - Marketing grabbed me!

19:45 - Mixtape Madness, K Koke & Chipmunk

26:50 - Promoted 3 times in 4 years

30:55 - I created Translate Culture By Accident

33:10 - From Charging £200 to Beyond

33:50 - Losing half my clients to COVID

37:39 - Independent black media is important!

43:07 - Media is run by advertising!

44:38 - Client making £8m+ a year

46:11 - Footballers and Rappers becoming Entrepreneurs!

47:25 - Data, Culture and Storytelling!

51:41 - Managing £10M+ of Ad Spend + Impact is important!

54:17 - Challenges with my business

58:23 - Direct to Culture Event

01:04:51 - Final Messages

Learn more about your ad choices. Visit megaphone.fm/adchoices