Many cultured dairy products like kefir and skyr have established a growing presence in the U.S. market. What makes these products popular among U.S. consumers? What market trends lie ahead for these products?

Tune in to this week's episode of The Dairy Download to hear insights from two experts driving cultured dairy brands: Julie Smolyansky, president and chief executive officer of Lifeway Foods, and David Greci, brand director for Siggi's, as they talk about the journey to bring these cultured dairy products to U.S. consumers and how the market continues to grow.

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