Today we speak with Jim McGreevy, the Beer Institue chief for the last eight years as he prepares to take a public policy post at the Coca-Cola company. 

Show Starts in earnest: 13:00  

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00:00 intro - hilarious banter, jordan returns with a pop quiz, harry describes how bad a neighbor he is, and technical difficulties. 

13:00 Show Starts:  Jim McGreevy has joined the call. 

14:40 beer vs soda industries: very different. 

16:40 the threat of spirit-based rtd equivalency. 

21:45 two big threats:  equivalency and global movement towards “no safe level” of alcohol consumption.

25:20 how to replace Jim? 

29:00 how to navigate managing huge corp bi members: leading with alignment. 

32:50 accomplishments over 8 years. 

34:00 thoughts on treasury report on bev-alc competition. 

36:00 decision to go to the coca-cola co. 

38:00 wishing Jim well. 

---About---

Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.  

-Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬

-Audio/Video feeds at https://linktr.ee/beernet

-Articles referenced at beernet.com

-Twitter / IG / TikTok:  @beerbizdaily