AdTechGod Pod

Ep. 91 Protect the Publisher: Walt Dublin on Monetization, AI & Mission-Driven Media


Listen Later

In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive.

Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt expressing his passion for education and mentorship.


Takeaways

  • Walt Dublin's journey into ad tech began 14 years ago.
  • He became the top salesperson at his first company within six months.
  • The landscape for publishers has changed significantly over the years.
  • Publishers now conduct more due diligence before partnerships.
  • Raptive focuses on helping mid-tier publishers monetize effectively.
  • AI and crawlers pose challenges for content creators.
  • Diversity in tech leads to better problem-solving and innovation.
  • Raptive advocates for the protection of journalists and their content.
  • Publishers are innovating to enhance user experience and revenue.
  • Walt is passionate about education and mentoring young people.

  • Chapters

    00:00 Introduction to AdTech and Walt Dublin

    02:27 Walt's Journey in AdTech

    05:20 The Evolution of Publisher Partnerships

    08:36 Protecting Publishers in the Age of AI

    11:25 Innovations and Changes in Publishing

    14:21 Diversity in AdTech and Its Importance

    20:59 Passions Beyond AdTech

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    AdTechGod PodBy AdTechGod, The AdTech God

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    29 ratings


    More shows like AdTechGod Pod

    View all
    WSJ What’s News by The Wall Street Journal

    WSJ What’s News

    4,332 Listeners

    Odd Lots by Bloomberg

    Odd Lots

    1,842 Listeners

    Pivot by New York Magazine

    Pivot

    9,280 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    70 Listeners

    The Daily by The New York Times

    The Daily

    110,822 Listeners

    The Big Story by AdExchanger

    The Big Story

    42 Listeners

    The Journal. by The Wall Street Journal & Spotify Studios

    The Journal.

    5,957 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,428 Listeners

    Big Technology Podcast by Alex Kantrowitz

    Big Technology Podcast

    452 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,446 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    19 Listeners

    On with Kara Swisher by Vox Media

    On with Kara Swisher

    3,327 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,169 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Alan Chapell

    The Monopoly Report

    0 Listeners