AdTechGod Pod

Ep. 92 Publishing, AI, and the Business of Lifestyle Media with Rachael Savage

Listen Later

In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands.


She highlights the transition from traditional news publishing to lifestyle content, the challenges and opportunities in revenue operations across print and digital, and the impact of AI on advertising and content creation. Rachael also reflects on the importance of collaboration, personal happiness, and maintaining a sense of humor in a fast-paced industry.

Takeaways

  • Rachael's career began unexpectedly at a computer camp in seventh grade.
  • She transitioned from the New York Times to Hearst, focusing on lifestyle brands.
  • The shift to mobile has changed how news is consumed and monetized.
  • Revenue operations are evolving, with a focus on both print and digital.
  • AI is becoming increasingly important in advertising and content creation.
  • Collaboration across teams is essential for successful revenue operations.
  • Rachael emphasizes the need for creativity in engaging audiences.
  • The upcoming fashion month in September is a critical time for revenue generation.
  • Maintaining personal happiness is crucial in a demanding industry.
  • Building a supportive network helps navigate challenges in the ad tech space.

    • Chapters

    00:00 Introduction to Rachael Savage and Her Background

    01:02 Career Journey: From Computer Camp to Ad Operations

    04:40 Transitioning from News to Lifestyle Publishing

    08:51 Revenue Operations: Print vs. Digital

    11:08 Opportunities in the Second Half of the Year

    18:28 The Role of AI in Advertising and Content Creation23:32Personal Insights: Balancing Work and Happiness

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    AdTechGod PodBy AdTechGod, The AdTech God
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    31 ratings

    More shows like AdTechGod Pod

    View all
    Pivot by New York Magazine

    Pivot

    9,507 Listeners

    Channels with Peter Kafka by Vox Media Podcast Network

    Channels with Peter Kafka

    559 Listeners

    AdExchanger by AdExchanger Talks

    AdExchanger

    72 Listeners

    The Big Story by AdExchanger

    The Big Story

    43 Listeners

    Interesting Times with Ross Douthat by New York Times Opinion

    Interesting Times with Ross Douthat

    7,036 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,472 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,799 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,468 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,152 Listeners

    The Powers That Be: Daily by Puck | Audacy

    The Powers That Be: Daily

    367 Listeners

    Plain English with Derek Thompson by The Ringer

    Plain English with Derek Thompson

    2,285 Listeners

    Marketecture: Get Smart. Fast. by Ari Paparo

    Marketecture: Get Smart. Fast.

    21 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,328 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    Raging Moderates with Scott Galloway and Jessica Tarlov by Vox Media Podcast Network

    Raging Moderates with Scott Galloway and Jessica Tarlov

    1,268 Listeners