In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands.

She highlights the transition from traditional news publishing to lifestyle content, the challenges and opportunities in revenue operations across print and digital, and the impact of AI on advertising and content creation. Rachael also reflects on the importance of collaboration, personal happiness, and maintaining a sense of humor in a fast-paced industry.

00:00 Introduction to Rachael Savage and Her Background

01:02 Career Journey: From Computer Camp to Ad Operations

04:40 Transitioning from News to Lifestyle Publishing

08:51 Revenue Operations: Print vs. Digital

11:08 Opportunities in the Second Half of the Year

18:28 The Role of AI in Advertising and Content Creation23:32Personal Insights: Balancing Work and Happiness

Learn more about your ad choices. Visit megaphone.fm/adchoices