Tomato's creative work is globally respected for its timeless, soulful, forward thinking innovation. One of the key components to their work is Graham Wood.A graduate of Central Saint Martin's, Graham discusses the benefits of the freedom to explore at art school, how working other jobs before his creative education played a key role in his journey, work with the band Underworld and the beginnings of Tomato.How does Graham feel about today's creative industry? We talk about his time with JWT New York in the advertising industry and his brand new book, Memory Is The Medium.Graham Wood is a creative pioneer and this is a must listen episode for all those interested in creative thinking, distinct visual identity and avoiding trends.Get your thoughts over @arrestallmimics on twitter now.http://cargocollective.com/grahamwoodworkhttps://www.instagram.com/grahamwood7/https://twitter.com/grahamwood777http://www.tomato.co.uk/